Three E-Commerce Platforms

Thee-commerce explosion has led to an equal profusion of shopping platforms. Here are three:

1. Shopify

Shopify hosts over 325,000 online stores with a focus on social commerce and mobile shopping.  It provides over 100 store templates and 1,500 plugins/extensions that improve functionality, such as integrating with other systems. 

For sites that want to sell through Facebook, Shopify will also connect your store directly to Facebook.

On the downside, if you don't use Shopify Payment, there is an additional transaction fee on every sale. This, in fact, is how Shopify makes its money, offering a low entry feebut generating revenue with every transaction. 

Bottom line, Shopify is probably the best and most cost-effective solution for startups.



2. BigCommerce

BigCommerce hosts over 55,000 online stores and caters to companies of all sizes. It is probably the best solution for people with little or no technical knowledge.  It includes many add-ons, such as newsletters, coupons, analytics, etc., but unlike Shopify, does not charge extra transaction fees.

Bottom line, BigCommerce is best for those without technical skill who do not want to deal with issues like integrating plugins, plus it costs less because of the lack of a transaction fee.


3. Magento

Because of its scalability, Magento is the market leader for bigger brands. With its open source platform, the site is customization-friendly (unlike Shopify and BigCommerce) and offers over 9,000 plugins/extensions to help scale your business.

Magento includes a free Community version, but the real action is with its Enterprise version, which costs a minimum of $20,000 per year. With Magento, you will need skilled developers because of all the customization features.

Bottom line, Magento is best for companies with large volumes of items. Not for beginners.