After the record-setting e-commerce holidays of 2017, retailers are now managing the inevitable flood of returns, and customer satisfaction depends on it. According to research by Promocodes.com, 63% of shoppers say they will not buy again from a retailer who gives them a negative returns experience.
Returns policies affect even first-time buyers, with 51% responding that they tend to avoid shopping with retailers who have strict returns policies.
Here is is what shoppers want -- a full refund for a returned purchase with no questions asked.