The Curse of the Corrugated

These are salad days for corrugated-box manufacturers, especially with e-commerce requiring outer shipping boxes for almost every shipment. Meanwhile, acres of discarded boxes are recycled or thrown away each day.

Because of this, the packaging industry is ripe for disruption. Currently, products are packaged to enhance their shelf-appeal in stores rather than for shipping, yet brick-and-mortar continues to lose market share to e-commerce.

So where is the disruption opportunity? In the packaging production lines, which need to be retooled so that products can be packaged in ready-to-go shipping boxes, thus avoiding the need to repackage them in larger  boxes at time of shipment.