Selling on Walmart.com -- A Guide

Walmart, the Amazon of its day, is putting everything it has into competing with the e-commerce giant, including letting third-party sellers appear on its website. Walmart.com doesn't accept everybody, however. There are standards to be met before a third-party seller can post products on the site,  including:

- strong customer service

- unique product assortment

- competitive pricing

- fast and reliable fulfillment.

To apply, sellers log onto https://marketplace.walmart.com/apply and fill out detailed company information along with product details and warehouse/fulfillment capabilities.  If accepted, Walmart sends an email allowing sellers to begin the setup process.

Here are some advantages to selling on Walmart.com versus Amazon:

- No setup or monthly fees

-  Less competition

- A voice-based partnership with Google.

 

Here are some disadvantages:

- The approval process can take weeks.

- Walmart tends to favor known brands over small sellers.

- Buyers of premium products often view Walmart as down-market and might not think to go on its e-commerce site to buy a higher-end product.