Walmart, the Amazon of its day, is putting everything it has into competing with the e-commerce giant, including letting third-party sellers appear on its website. Walmart.com doesn't accept everybody, however. There are standards to be met before a third-party seller can post products on the site, including:
- strong customer service
- unique product assortment
- competitive pricing
- fast and reliable fulfillment.
To apply, sellers log onto https://marketplace.walmart.com/apply and fill out detailed company information along with product details and warehouse/fulfillment capabilities. If accepted, Walmart sends an email allowing sellers to begin the setup process.
Here are some advantages to selling on Walmart.com versus Amazon:
- No setup or monthly fees
- Less competition
- A voice-based partnership with Google.
Here are some disadvantages:
- The approval process can take weeks.
- Walmart tends to favor known brands over small sellers.
- Buyers of premium products often view Walmart as down-market and might not think to go on its e-commerce site to buy a higher-end product.