Ten E-Commerce Facts & Stats

1. 80% of Americans with internet access have made an online purchase in the last month.

2. Millennials and Gen Xers spend 6 hours per week shopping online; Baby Boomers spend 4,              and Seniors 2.5 hours.

3. Parents spend more of their shopping budget online compared to non-parents (40% vs.                    34%) and spend more time shopping online per week (7 hours vs. 4 hours).

4. Last year, men spent 28% more money online than women.

5. Americans in metropolitan areas spend more money online than suburbanites or rural                        customers.

6. Shoppers on third-party marketplaces spend more time searching and also spend more                      money per-purchase than those who visit branded stores.

7. The top three factors in determining where Americans shop are price (87%), shipping cost                and speed (80%) and discount offers (71%).

8. 30% of online shoppers say they are likely to make a purchase via a social media network                  like Facebook or Pinterest.

9. 55% of e-commerce sales are done through branded stores vs. 45% through third-party                    marketplaces.

10. 43% of online shoppers have made a purchase while lying in bed.