News for February 11

How to Improve Your Landing Page Conversions

They say don’t judge a book by its cover, but landing pages serve the same purpose as book covers — moving customers into the sales funnel. The conversion rate of an average landing page is 2.5%, but some reach as high as 11%. How? The Conversion Benchmark Report offers comprehensive data on landing-page conversion-rates per industry, along with data-backed recommendations on how to improve, such as using attention-grabbing headlines, strong calls to action, and appealing visuals.  Read More>