Why Online Retailers Should Diversify Their Platforms

Amazon, with 100 million Prime members, is an obvious place to sell products, but Amazon has its downsides, most notably the substantial financial bite it takes out of every transaction but also its ability to kick sellers off its site for non-performance. It is important, strategically, for online retailers to diversify their selling outlets beyond Amazon (otherwise known as multichannel selling), including through their own websites. Read More>